Chefclub Story

Start from the beginning

Our story


May 2022
Release of the  livre Super Veggies

Kick-Asparagus, CaroThor, Atomic Tom... a whole league of super-fresh heroes lands on our plates! These garden guardians all have a superpower to discover across the 25 seasonal recipes in the Super Veggies book. Which vegetable will have the biggest fan club?

February 2022
10,000 recipes on our website

Or 10,000 answers to the question: what are we eating tonight? Our catalogue grew with recipes from the Creators! Piping-bag adventurers, parents at the stove, fearless vegetarians... The Creators are a whole mosaic of inspiring cooks we discovered on social media. In short, it is a springboard to showcase all their recipes, and maybe yours very soon!

December 2021
Launch of our safe knife

Our safe knife brings safe chopping back home! This new essential for little chefs keeps fingers protected thanks to its non-slip handle, small hand guard and blade case. Like the whole Chefclub Kids range, this utensil was co-created with our community, from concept validation and colour choices to workshops in our kitchens.

November 2021
100 fearless teammates

In less than a year, our team grew from 50 to 100 employees! That makes quite a crowd around the meeting table, ready to open new horizons... and new appetites.

September 2021
2 billion views 

You read that right: our videos generated 2 billion views! That is twice the views of Beyonce's Single Ladies video on YouTube, twice the audience of the 2018 World Cup final, and 20 times the number of tourists visiting France each year. Seeing so many people drool over our work is a real milestone, and it makes us want to double down!

March 2021
Chefclub débarque à l’école !

After bringing millions of families together in the kitchen and around the table, we are continuing our mission in schools. The goal: awaken and amaze pupils so they develop a taste for cooking, thanks to creative kits. Even fractions become fun with ingredient measuring cups!

February 2021
The team keeps growing!

Today we are 70 passionate people working every day to make you want to cook. The team grows day after day, just like our community, to form one beautiful brigade with you!

February 2021
+ 700,000  livres vendus dans le monde !

You love our books as much as our famous recipe videos, and that warms our artichoke hearts!

January 2021
100 million followers

A new milestone for the whole Chefclub team: more than 100 million budding cooks now follow us across our networks and cook with us, and that makes us truly happy!

December 2020
Best Of 3 is here!

More than a year after Best Of 2, the third volume arrives in bookshops and on our website with recipes to become the new star of the kitchen!

November 2020
In the kitchen with our chefs!

Our videos adopt a new format: more human, warmer, more Chefclub! The chefs who make the recipes in the videos are no longer just hands, but faces who love sharing their secret techniques with you.

October 2020
We challenge you!

One challenge per month quickly became one challenge per week for little and grown-up cooks, with a great prize for the most-liked creation. Ready, steady, cook!

September 2020
 Livre Les recipes du monde Chefclub Kids

Take your children on a journey to discover iconic recipes from all over the world! Immediate boarding for a world tour of flavours!

August 2020
The Chefclub app

Find your favourite recipes, take on fun weekly challenges, chat with the community and post your culinary masterpieces in one mobile app!

June 2020
Chefclub is everywhere

Find Chefclub and DoohYouLike on more than 500 screens in local shops across France, giving you inspiration while shopping and reducing aimless wandering behind the trolley!

April 2020
Chefclub at Monoprix

Chefclub is on every Monoprix screen. On the menu: inspiring and fun recipes to make at home!

March 2020
#alaMayson

Find Chefclub on the temporary #alamaison channel to get through lockdown together, in the kitchen!

Chefclub kids

November 2019
Chefclub Kids comes to your home!

The first Chefclub Kids box set, On s'amuse en cuisine, is launched with recipes and utensils adapted so all little cooks can gain confidence and independence in the kitchen!

Cuisine d'été

August 2019
The Summer Cooking Book

A big book perfect for sunny days, to cook to the sound of cicadas. Sunny, friendly recipes from cocktails to dessert!

Everyday box set

July 2019
Everyday box set

New books arrive to answer every need: cook quickly, use up leftovers or make dishes the whole family will love. S.O.S stoves, what is the mission?

Everyday box set

May 2019
70 million subscribers

More than the population of France: it is going to be a crowded dinner table!

La première merveille

May 2019
Chefclub utensils are coming...

You showed up to help us imagine and develop the first Chefclub utensil: the giant madeleine mould, a future kitchen essential!

April 2019
Atelier sauces #2

For the second time, members of our community paid us a little visit in our Paris offices to invent the best ingredients of tomorrow's cooking together!

+ 250 000 Books vendus

January 2019
Over 250,000 books sold

Thank you all for adding a little indulgence to your bookshelves!

Ouverture du ministore

December 2019
Opening of a pop-up store

A pop-up shop opens in Montparnasse station so we can meet you during the holiday season... and fill Santa's sack with delicious gifts!

La raclette

December 2018
Long live raclette!

The most indulgent and cosy winter dish inspires us: our best raclette recipes are available in a book! You cannot imagine everything you can do with melted cheese...

50 Millions d'abonnés

November 2018
50 million subscribers

The community keeps growing and more and more of you are cooking by our side. Thank you!

Best of - vol. 2

November 2018
The second Best Of book

After the success of the first book, we are back with a second volume and new super recipes to have fun in the kitchen and never run out of inspiration!

Atelier sauces #1

October 2018
Atelier sauces #1

Thirty-five members of the community joined the first special sauces workshop in our offices, to imagine the mustard and ketchup of the future together!

Coffret thématique

August 2018
The themed box sets arrive!

Our new books for every craving: aperitifs, pastries and balanced little dishes!

Chefclub kids

August 2018
Chefclub Kids

Cooking becomes child's play: get behind the stove with your little cooks thanks to recipes specially designed for them!

32 Aventurier(e)s

June 2018
32 adventurers!

A smiling class photo for a new step in Chefclub's story!

Les nouveaux locaux

May 2018
L'équipe déménage dans les nouveaux locaux !

Thanks to Chiara, the offices are renovated and the team discovers a new space worthy of its ambitions!

February 2018
Chefclub Light & Fun

Recipes that are still just as indulgent and fun, now with an added nutrition-minded approach!

20 Aventurier(e)s

December 2017
The team has 20 fearless members!

The apartment is starting to feel a little cramped...

Best of volume 1

November 2017
The first Chefclub book

Your favourite videos are now available in a cookbook: the Best Of!

Our first meeting room

June 2017
Our first meeting room

The last bedroom in the apartment falls... A meeting room takes its place in Thomas's bedroom!

15 Aventurier(e)s

April 2017
A team of 15 fearless people

Chefclub is growing and the team is expanding!

Chefclub cocktails

May 2017
Cheers to Chefclub Cocktails!

After cooking recipes, cocktails make their entrance at Chefclub: stunning drinks to sip on any occasion.

One more room!

April 2017
One more room!

Projects multiply and Chefclub grows: Axel's bedroom becomes a filming room, then a live room.

Taking over the living room

February 2017
Taking over the living room

The bedroom is no longer enough: the team takes over more ground in the apartment living room!

10 Millions d'abonnés

February 2017
10 million subscribers

In one year, Chefclub has grown a lot and now gathers a huge brigade across all its social networks!

Chefclub s'exporte

May 2016
Chefclub travels!

Our videos set out to conquer kitchens all over the world!

On s'amuse en cuisine

April 2016
Having fun at the stove!

Chefclub's purpose becomes clearer: to bring magic back to the cupboard and have fun using ordinary ingredients to create extraordinary recipes. The ideal format to make cooking spectacular? Video!

Les "Bureaux" s'étendent

March 2016
The offices expand

Running out of space? Jonathan's bedroom is requisitioned to become an office!

1ère vidéo

February 2016
La première vidéo : le croque-monsieur de la gloire

Jonathan has the idea of filming himself in his kitchen preparing a croque-monsieur... Nothing exceptional, far from the Spielberg of saucepans. But this blend of cooking and entertainment becomes an instant success, with hundreds of thousands of views!

Taking over the kitchen

February 2016
Taking over the kitchen

The family apartment kitchen is transformed into the very first Chefclub studio!

3 Frères

February 2016
Les trois-frères fondateurs de Chefclub !

Thomas, Axel and Jonathan begin thinking about a concept around cooking. Despite the myth of the French gourmet, the three brothers are far from fearless kitchen pros, closer to pasta with tomato sauce and runny omelettes... like the vast majority of French people!